Boilerplate, backgrounder, quick facts, founder bio, and brand assets for journalists covering BlueList AI and Electbase.
For use verbatim in coverage.
BlueList AI is an Arizona-based Democratic data and technology firm. It builds the intelligence, targeting, paid media, and campaign websites that Democratic candidates, committees, and causes run on, and delivers them as scoped projects — a proposal within 48 hours, a price set for the race, a deliverable on a date. BlueList’s media practice is Plurality Media; its campaign-website platform is Electbase. BlueList is based in Scottsdale, Arizona, and is led by founder Robb Vaules.
BlueList AI was founded to help Democratic candidates and causes win. It provides data analytics, strategic media buying, and campaign web infrastructure to Democratic candidates and progressive organizations, with deep roots in Arizona politics.
In 2026, BlueList launched Electbase, a self-serve campaign-website platform built for down-ballot races nationally — down-ballot candidates get an AI-drafted, compliance-aware, accessible website in an afternoon, with a hibernation tier that keeps their site alive between election cycles instead of losing it when a race ends. Electbase publicly launched August 22, 2026.
BlueList is founded and led by Robb Vaules, based in Scottsdale, Arizona.
2026
Scottsdale, Arizona
Intelligence & data, paid media (Plurality Media), campaign websites (Electbase)
Electbase (electbase.com), launched August 22, 2026
Robb Vaules
Data Built for Winning
Robb Vaules is the founder of BlueList AI and Electbase. He brings over 30 years of experience in advertising, technology, and healthcare operations, including 23 years building teleradiology into standard clinical practice — from an early role at Virtual Radiologic through leadership positions at NightHawk Radiology Services and ONRAD — and founding Yellowcross, a national telemedicine practice management company. He is the author of Practicing in the Cloud, a strategic guide to building enterprise telemedicine ventures.
Vaules has served for three years on the Board of Directors of the Scottsdale Unified School District Foundation, and ran for the SUSD Governing Board in 2022. He served five years on the board of the Arizona Center for Disability Law (now Disability Rights Arizona), including two years as Board President. He is based in Scottsdale, Arizona.
The BlueList logo and founder headshot, for editorial use.
Not yet available — will be added here as BlueList and Electbase product surfaces reach general release.
Coverage will be added here as it’s published.